Is there a way to pull UTM parameters into Marketo for pageviews, without a form fill? | Community
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Julia_Delay
Julia_Delay
Level 2
November 7, 2019
Question

Is there a way to pull UTM parameters into Marketo for pageviews, without a form fill?

  • November 7, 2019
  • 1 reply
  • 2650 views

I would like to see UTM parameters in the details of EVERY pageview activity in Marketo. 

Right now, the only way I am able to see UTM info is with a form fill, it it updates if the person fills out a new form with new UTM info. Is there a way to have that added into the activity of a pageview?

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
November 7, 2019

Yes and no.

The query string (the entire query string) is a constraint on any Visit Web Page activity, you can definitely see it there.

If you want individual query items (such as UTM params) to populate lead fields as a result of VWPs, you need to use a combo of JavaScript and a webhook.

Julia_Delay
Julia_DelayAuthor
Level 2
November 7, 2019

Any idea why it's blank for me/how to fix that? 

SanfordWhiteman
SanfordWhiteman
Level 10
November 7, 2019

Any idea why it's blank for me/how to fix that? 

Because there simply weren't any query params on that hit.

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