Is there a way or hack to define allowable times for sending emails for segments? | Community
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A
Anonymous
August 29, 2014
Question

Is there a way or hack to define allowable times for sending emails for segments?

  • August 29, 2014
  • 2 replies
  • 1366 views
Use case - we have batch campaigns that we want to send to our users globally only during their segment's defined business hours (M-F 9a-4p local time).

So if we're on California (PDT) time, a newsletter send or nurture campaign delivers to:
  • California leads at 9am PT
  • East coast leads at 6am PT (9am ET)
  • UK leads at 1am (9am BST)
  • Taiwan/China leads at 6pm (9am locally)
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Another use case, is when a lead scores out and becomes MQL and an automated trigger email from a sales rep gets sent. We only want that email to be sent during the general business hours of that lead—obviously a sales rep isn't working at 2am.

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Is there anyway to define these regionally or within a segment?
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2 replies

A
Anonymous
August 29, 2014
I think this is a great idea. Optimizing email sends by time in that region would definitely increase engagement. 

There might be a better way, but you could seperate your leads into different regions by using workspaces & lead partitions. Do you have this enabled in your account?

https://community.marketo.com/MarketoArticle?id=kA050000000Kyx8CAC
Josh_Hill13
Josh_Hill13
Level 10
August 29, 2014
This may be an idea already, so vote it up.

Yes you can break out leads by Segmentations for Time Zones, which might help. Your system for notifying reps will need to take into account wait steps for time entry and time exit.

You can use Wait Step Until M-F or M-Sa.

You might also make sure you schedule batch campaigns by Region.

Your team should set their Time Zone to the one they are IN, not rely on System Time Zone. Go to My Account to fix that.
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