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PhillipWi1
Level 9
August 23, 2016
Question

Is there a Munchkin javascript API call we can to identify a user to Marketo (via SalesForce ID)?

  • August 23, 2016
  • 2 replies
  • 2259 views

We have accounts on our website where users can log in. It would be great to pass the login information back to Munchkin so they become a known user in Marketo and we track web visits. Since we don't use a whole lot of Marketo forms but Salesforce ones instead we miss out on a lot of this web tracking.

Thanks!

Phil

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
August 23, 2016

I assume you also have the email address at the same point, yes? The Munchkin associateLead method can be used with emails. A background form post accomplishes the same thing.

There's no Munchkin method that keys on SFDC ID.

P
PhillipWi1Author
Level 9
September 1, 2016

Hi Sanford

Fantastic. Are there any docs you could point me to which could help out? Our technical lead is after a little more info.

Thanks, Phil

SanfordWhiteman
SanfordWhiteman
Level 10
September 1, 2016

Munchkin API » Marketo Developers - look for associateLead.   You'll be generating a key (on your server, not in the browser!) and then outputting it to the browser so it can be used in the associateLead call to Marketo.  It works very well, although the drawback is it has no real-time success/failure confirmation: you have to look in the lead's Activity Log to confirm the anonymous lead was merged into a known record.

Grégoire_Miche2
Grégoire_Miche2
Level 10
September 1, 2016

Hi Phillip,

You may also use a hidden form posted in the background when the user logs in.

See Make a Marketo Form Submission in the background

On a more global note, replacing Saleforce forms as quickly as possible is strongly recommended. In addition to the tracking issue, salesforce web-to-lead forms have the big drawback to be unable to deduplicate leads and contacts.

-Greg

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