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A
Anonymous
September 16, 2015
Question

Is Munchkin Tracking retrospective?

  • September 16, 2015
  • 2 replies
  • 2766 views

Hi

Is this use case supported with munchkin tracking of web page activity:

1. Unknown user comes to my site and visits 2 pages (we have no idea who they are)

2. Munchkin drops a cookie

3. A day later the same user on the same device downloads a white paper from a Marketo form. We now know who they are.

My question: In Marketo, since the same cookie is used, will I be able to see the web activity assigned that lead from step 1 above?

Thanks,

Lee

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2 replies

Dan_Stevens_
Dan_Stevens_
Level 10
September 16, 2015

Yes it is.

J
Adobe Employee
JohnCl9Adobe Employee
Adobe Employee
September 16, 2015

Hi Lee,

Dan is right.  Any lead that visits your munchkin tracked pages will have all of their activity tracked under an anonymous lead record in your database.  As soon as that lead identifies themselves, the system is able to us the cookie info to merge the now known record with the previous anonymous record, giving you the entire history of that lead/device/cookie.

John

A
Anonymous
November 6, 2015

Hello All,

Sorry to jump in on someone else's question but is there a quick way to ensure this setup is implemented correctly.  I seem to have a large number of contacts that only identify themselves when they completed our marketo quote request form.  All of their web data prior to that form fillout is not available. 

So it seems they all came directly to the quote form page which I feel is very unlikely.

I really need to confirm my web tracking setup is functioning correctly but not sure how to verify this.  The web team have implemented the tracking codes but not exactly as the marketo directions.  They say this doesnt matter.

Any help gratefully received.

thanks in advance

Mark

SanfordWhiteman
SanfordWhiteman
Level 10
November 6, 2015

They say this doesnt matter.

Nice!

What's your home page URL, and what's the quote form URL?

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