Is it possible to tie unsubscribes to a specific email when using a preference center?

Question

We are getting ready to set up a preference center/ unsubscribe landing page.

I've been told by Marketo support that if a lead unsubscribes from the preference center rather than directly from the email, the unsubscribe activity will not be tied to that email (will be lost from the email report, etc)

I would like to be able to use a filter to track people who unsubscribe from a specific email in an engagement program and hold them in a specific empty track. Is that possible, if Marketo can't tie the unsubscribe activity (via a preference center) to a specific email? Has anyone encountered this issue and come up with a work around?

Thanks for your time and insight.

Grégoire_Miche2 · Accepted Answer

Hi Jennifer,Yes you can. You just have to add ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK## at the end of the URL to you preference center URL in the email.Read this as well: What is the purpose/effect of mkt_unsubscribe URL parameter?Another way to go is to have your subscription center to use the default Marketo URL for unsub pages, which is [your.LP.Domain]/UnsubscribePage.html.This is how it is done: Just change the URL of the "old" unsub page to "/UnsubscribePage-Old.html" (landing page actions -> URL Tools -> Edit URL settings ) and discard the previous UTL doing so, then assign the "/UnsubscribePage.html" URL to the subscription center. We do this all the time.-Greg

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