Is email status synced to SalesForce automatically? | Community
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A
Anonymous
January 20, 2016
Question

Is email status synced to SalesForce automatically?

  • January 20, 2016
  • 1 reply
  • 2484 views

I have an email to be sent out from Marketo. All the leads of the email list were imported (synced) from SalesForce to Marketo. If a recipient unsubscribes or if the recipient's email is hard-bounced, would that information be also synced to SalesForce? In another words, whatever changes happen to the email status of a lead, would that info also be synced to SF?

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1 reply

Frank_Breen2
Frank_Breen2
Level 8
January 20, 2016

As long as you have Unsubscribe field synced to Salesforce, as soon as someone unsubscribes or an email hard bounces, you'll see that person Unsubscribed in SFDC. To check if this is the case, go to Admin -> Field Management -> Search Unsubscribed on right hand side and check CRM Field Map is mapped to a Salesforce Lead and Contact field.

Josh_Hill13
Josh_Hill13
Level 10
January 20, 2016

Unsubscribed=Email Opt Out at all times.

So yes, this is automatic.


Hard Bounced, however, is not necessarily automatic. You can sync it from Email Invalid to X or Hard Bounces (Email Bounces) can trigger a data value change of your choice.

Please remember that Hard Bounces are NOT always set to Email Invalid=T. You need to setup this system.

A
Anonymous
January 25, 2016

Hi Josh,

Would you explain in details/steps how I can sync hard-bounced lead info from Marketo to SF?

Kaming

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