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A
Anonymous
March 30, 2018
Question

Is Delivered Email Trigger

  • March 30, 2018
  • 3 replies
  • 5054 views

Hi There -

Can anyone tell me if the "Email Is Delivered" trigger actually gets triggered upon email delivery? Or, despite the trigger name, is it triggered when the email is sent?

Thank you!

Denise

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3 replies

SanfordWhiteman
SanfordWhiteman
Level 10
March 30, 2018

As far as I'm aware, the name is appropriate. Are you seeing something else?

A
Anonymous
March 30, 2018

Hi Sandy - I'm planning in advance. I'm using an Email Send Program and setting up the Program Status Campaigns. If I were using a Smart Campaign to send the email I would change the Program Status to Sent as the second flow step - but with the pesky Email Send Program you have to use a separate campaign to do so and there is no "Was Sent Email" trigger. I don't like the idea of using "Was Delivered" to change the Program Status to Sent. And I wanted to avoid using a batch campaign - because I'm also creating a template to make this as easy as possible for my client.

Denise

SanfordWhiteman
SanfordWhiteman
Level 10
March 30, 2018

The problem isn't that Email is Delivered is inaccurate or fired at the wrong time, it's just counting something else. It's a perfect equivalent of Email is Sent if the message gets delivered promptly. If it bounces, you won't know unless you also trigger on Bounces and Bounces Soft (and those won't come in immediately).

J
Julz_James
Level 8
March 31, 2018

Hi Denise,

I usually use 'Email is Delivered' as the trigger for the 'Sent' Progression status in Email Programs as its very close.  I actually prefer using Delivered vs. Sent because it will give me a better picture of the funnel from Members > Delivered > Opened > Clicked etc.

Don't know if that helps with setting up your program for your client?

Thanks

Juli

Dina_Otero
Dina_Otero
Level 2
April 2, 2018

Hi Denise,

This trigger is based on when the email is delivered. However, many firewalls don't deliver emails immediately. If you're creating a flow step or changing a program status based on the delivery trigger, I suggest adding a wait time first. I usually wait 30 minutes to ensure everything is delivered before moving forward next steps.

SanfordWhiteman
SanfordWhiteman
Level 10
April 2, 2018

Email is Delivered represents (accurately) when the email was delivered to the first hop from Marketo. If you're talking about subsequent hops,the few outliers could take *days*. An arbitrary wait of 30m doesn't make sense as the average time-to-inbox is going to be under 1m, thus well inside the window for whatever else you were going to do -- even if you were going to send them another email for some reason.

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