Is anyone using Marketo to send critical client communications like a system outage?  | Community
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A
Anonymous
March 29, 2017
Question

Is anyone using Marketo to send critical client communications like a system outage? 

  • March 29, 2017
  • 3 replies
  • 2365 views

We are new to Marketo and are just piloting our Marketing programs.  A question was raised about using Marketo to send client communications for system outages.  Since we haven't tested bulk sends yet, I don't have any experience yet on speed, email limits and issues with emails being queued.   Any feedback would be appreciated.

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    3 replies

    Darrell_Alfons2
    Darrell_Alfons2
    Level 10
    March 29, 2017

    I've used it with a SAAS platform to communicate product updates, maintenance, and things like that, luckily our system hasn't gone down so...

    But overall yes, you can use operational emails to do that, which bypass unsubscribe.

    You may come across some deliverability issues if you haven't been keeping your lists clean, which then means a few clients will have to whitelist you to ensure they are receiving messages.

    Darrell_Alfons2
    Darrell_Alfons2
    Level 10
    March 29, 2017

    Oh and Karen you might want to move this to Products discussion.

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    March 29, 2017

    I would not advise this at all. The answer is in your question: you should not use a multitenant marketing platform for criitical email.

    A
    Anonymous
    March 30, 2017

    Sanford - do you know what larger enterprises are using for a platform to deliver these kinds of communications?

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    March 30, 2017

    On the generic SMTP side: MailGun, Mandrill, and -- my preference --  self-hosted SMTP servers. Something like SMTP2GO is also a pretty good look because here's where you want a metered (read: expensive) service, since that discourages spammers.

    For critical status updates in particular (not just via email but other forms of subscription like SMS): StatusPage.  Advantage of a service like SP is that while it's multitenant SaaS, it's specifically for operational communication. No one's going to pollute the SP IP range by sending marketing emails. And asking for StatusPage to be whitelisted is way more reasonable than expecting people to whitelist an MA platform!

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