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Beth_Kinamore
Beth_Kinamore
Level 1
July 11, 2019
Question

Invalid Emails

  • July 11, 2019
  • 2 replies
  • 9616 views

Hi there - I am seeing that I have a massive list of Email Invalid, when in fact the email is valid. How do I go about updating this to uncheck the Email Invalid checkbox?

I need these people to start receiving our emails!

Beth

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    2 replies

    Nico_Veltri
    Nico_Veltri
    Level 2
    July 11, 2019

    Hi Beth, 

    Adding below a thread discussing the same topic, but you may simply do a Change Data Value to the records, via a Smart Campaign or Smart List.  

    Email Invalid Flag & Creating a Smart Campaign to Update It 

    Unlike Email Suspended, Email Invalid can be updated whenever false-positives are recognized and subsequent delivery is noticed.  I highly recommend the Marketo Launchpartner Quick Email Verification, which even allows for 50 free records per day to scrub for valid emails.  I've run this many times for hard bounces/email invalid lists, and sometimes find up to 30% of invalids are valid emails.  

    Reversing the Email Invalid may help people to qualify for your campaigns, but if subsequent email bounces occur, the next step is to work with the client-side IT or Webmaster to whitelist your IP or other tactics to improve deliverability.  

    Thanks, 

    Nico

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      July 11, 2019

      Beth, you should move the thread to Products‌ (Move link will be at the right). Champions is not a support space.

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