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March 3, 2015
Question

Interesting Moment - Searched Competitor

  • March 3, 2015
  • 3 replies
  • 970 views
Hi all,

I am new to setting up interesting moments for Sales Insight and I was really interested in the searched for competitor one. Is my smart campaign set up properly? I have the competitiors listed in the search query.




Thanks!
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3 replies

March 3, 2015
Hi Amanda >

Your campaign is setup correctly. It is possible that some search engines will still pass you this information & this alert will trigger correctly. 

However around six months to a year ago Google stopped providing Search Query to marketers [and others followed suit]. So for 90% of your web visits you won't have any search query provided. 

Sorry. The rules of the game changed. 

Adam
Jep_Castelein2
Level 10
March 3, 2015
Amanda, are you taking out search ads on your competitor's names? If yes, you could manually tag the ad URL and trigger off of that. As Adam mentioned, the Search Query field is pretty much never populated anymore. However, with manual tagging of paid search, you can say 'Query string - contains - "kw=Kabbage"' or 'Query string - contains - "campaign=competitors"'. 
April 9, 2015
Hi Jep,
Just seeing this now...how do you take search ads out of a competitors name?

Thanks for the feedback!