Interactive images in emails - easily tracked? | Community
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Diana_Watts3
Diana_Watts3
Level 3
July 15, 2019
Question

Interactive images in emails - easily tracked?

  • July 15, 2019
  • 1 reply
  • 2166 views

Hi community

We are going to be using interactive images inside our emails soon (for those email clients that support interactive of course). We're going to be using carousels and hotspots within email modules.

Having not used these before, I was wondering how these go with tracking inside Marketo? I'm assuming we can load individual URLS to the image carousels so that should be pretty straightforward, but if somebody clicks on a hotspot in the email, is this something that can be easily tracked?

Any info/gotchas/tips/tricks from folks who have used these before would be appreciated!

Thanks

Di

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
July 15, 2019

Long as it's still an HTML <a> under the hood, then it'll be rewritten to bounce off the tracking server.

Needless to say, you must avoid effects that, due to partial support, end up looking fancy but making the link too tiny/invisible to be practically accessible (much as you can make the same mistake on a webpage).

    Diana_Watts3
    Diana_Watts3Author
    Level 3
    July 15, 2019

    Great, thanks for your input Sanford! 

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