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A
Anonymous
January 20, 2015
Question

Integration with custom CRM

  • January 20, 2015
  • 3 replies
  • 1565 views

Has anyone here implemented a Marketo integration with a custom (internally developed) CRM? Is this possible? Would love to get some feedback from Marketo users. 

Thanks,

David

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3 replies

Josh_Hill13
Josh_Hill13
Level 10
January 20, 2015
I have heard of this. I believe this is possible with the API. Check launchpoint - there are a couple of partners with connectors that would help.
A
Anonymous
January 20, 2015
This is definitely possible. Check out the developer documentation:
http://developers.marketo.com/documentation/rest/
A
Anonymous
January 21, 2015
I recommend you think these questions.
If your answers are all yes, it is possible.
Q1. Which CRM's data(table/column) do you need to sync?
Q2. How many leads do you have?
Q3. How many events( need to sync) are happen per a day?
Q4. Can you estimate API calls based on above and is it under API limits?

Daily API Quota: 10,000 API calls (quota is reset daily at 12:00 AM CST)
Rate Limit: 100 API calls in a 20 second window

Q5. Do you have CRM's software design documents or someone knows?
       You have to do sync execution carefully. But sometimes, it's blackbox system.
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