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uditmathur
Community Advisor
uditmathurCommunity Advisor
Community Advisor
August 8, 2024
Solved

Integrating Marketo with Legacy CRM

  • August 8, 2024
  • 2 replies
  • 1938 views

Hi Peers,

One of our clients wants to integrate their Legacy CRM with marketo which i have never done before.

I am looking for advice on to what are the best practice to be followed while integrating & if anyone has previously integrated Marketo with custom CRM what process have they followed.

 

Thank you

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2 replies

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
August 8, 2024
The answers here are all pertinent:

https://nation.marketo.com/t5/product-discussions/marketo-integration-with-custom-contact-database/m-p/345629#M196013
    uditmathur
    Community Advisor
    uditmathurCommunity AdvisorAuthor
    Community Advisor
    August 9, 2024

    Hi Sanford,

    Thank you for your response.

    Can you suggest which middleware will be better between Workato and Tray.io

    B
    Adobe Employee
    BlaneMcMichen-1Adobe Employee
    Adobe Employee
    August 12, 2024

    Another option that is commonly used is setup by Adobe consulting.  It is called Data Transfer Hub (DTH) which is essentially an FTP folder. You upload your data in a flat file to the folder and it will import the data to Marketo per custom field mapping.  To pull down data, the bulk API calls are used. See the linked article above for more details.

    uditmathur
    Community Advisor
    uditmathurCommunity AdvisorAuthor
    Community Advisor
    August 13, 2024

    Hi @blanemcmichen-1 ,

    Thank you for your suggestion.

    Will check for this as well.

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