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September 23, 2015
Question

Integrating Marketo with Google Analytics

  • September 23, 2015
  • 2 replies
  • 1582 views

Hi All

How to integrate marketo with google analytics to begin with.  Any material which helps in doing it?

Thanks!

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2 replies

Level 10
September 23, 2015

You will find this helpful docs.marketo.com/display/public/DOCS/Add+Google+AdWords+as+a+LaunchPoint+Service

Josh_Hill13
Level 10
September 23, 2015

In general, all you need to do with GA is add the GA code to your Marketo Page Templates. You can also use GTM and disable the munchkin code if you added the munchkin code to GTM.

If you want to add Goals and Form conversion tracking, you can do this easily following the standard process in GA.

If you wanted to go deeper with GA, you can check developers.marketo.com or the GA docs.