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A
Anonymous
March 13, 2014
Question

Instant clicks on email links

  • March 13, 2014
  • 1 reply
  • 1955 views
Sometimes when I send an email, immediately I will have links clicked by numerous leads but I don't believe that they are actually clicking these links. I am suspicious because within a second of receiving the email, they have clicked on every possible link in the email, including our social media links and privacy policy (seems like a bot-type of activity).

Has anyone experienced something like this, or have information to shed light on this sort of fishy activity?

Thank you in advance!
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1 reply

Kenny_Elkington
Adobe Employee
Kenny_ElkingtonAdobe Employee
Adobe Employee
March 13, 2014
Hey Jackie,

This is an intermittent behavior of some mail servers.  They will occasionally probe links from a sender to search for malicious activity prior to delivering an email.
A
Anonymous
May 26, 2015

Is there any way to prevent this intermittent server behavior from affecting lead scores?

When this happens, a lead is suddenly credited for a lot of points for clicking links to downloads, forms, web links, etc. So suddenly they're pushing to sales because they're lead score skyrockets. But then, it turns out the lead did none of this and sales received a very unqualified lead showing as a qualified lead.

Thanks much!
Dante

SanfordWhiteman
SanfordWhiteman
Level 10
May 26, 2015

Dante, unfortunately the whole idea behind this behavior is to prevent abuse by pre-scanning everything on the linked page.  As such, it wouldn't benefit the servers using this method to identify themselves in any way that could let you send back content that would be different from what a human user would see.

That said, maybe some vendors are leaving behind some identifying marks by accident.  But those would still be bugs that would eventually be fixed.

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