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November 3, 2017
Question

Industry Benchmarks on Email Database Yearly Turnover

  • November 3, 2017
  • 1 reply
  • 790 views

I'm trying to find some industry insights on what % of names in your database become obsolete each year because people move companies or change roles?

I'm sure this can vary across different industries, but what is your organization experiencing?

Thank you,

Shirleen

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1 reply

Josh_Hill13
Level 10
November 3, 2017

all the major data vendors discuss this. The rule of thumb is 25%.