Inactivity filter vs. activity filter | Community
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kim.meyers
Level 2
March 21, 2017
Question

Inactivity filter vs. activity filter

  • March 21, 2017
  • 1 reply
  • 1943 views

I'm seeing a discrepancy in the number of leads when using "Email Opened 'is not'" vs "Not Opened Email" in one program. Why does this happen? If I want to send an invitation email to a list of people who did not open the email the first time I sent it, which filter do I use and why?

Smart List #1: (results = 405 leads)

Smart List #2: (results = 523 leads)

Thanks.

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    1 reply

    Devraj_Grewal
    Devraj_Grewal
    Level 10
    March 21, 2017

    Kim,

    To receive a faster response and to get the most out of Community, please move this discussion to Products​ as Community Help and Feedback​ is meant for discussions about this Community Portal itself.

    • "Opened Email: is not" means the lead opened any email, but not the one you listed
    • "Not Opened Email: is" is specifically leads who did not open that email and includes those leads who were not sent the email at all and those leads who were sent the email but didn't open it

    You will instead want to use two filters in addition to the member of program filter with "ALL" logic:

    Want Sent Email: Invite

    Not Opened Email: Invite

    This will successfully generate a list of leads who were sent the invite but did not open it.

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