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November 5, 2013
Question

Inactive Leads: Reactivation campaign

  • November 5, 2013
  • 3 replies
  • 1045 views
Hi All,

My main problem is I have a bunch of leads on Marketo who have been inactive for quite some time. I am currently trying to clean our database and was wondering if I should go down the email reactivation route.

Any ideas or suggestion on how this can be achieved??
 
Thanks in advance.

Chris
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3 replies

November 5, 2013
A great tagging campaign is an email talking about the events your company will be at in the next 90 days...and there is always the holiday card model... :)
November 5, 2013
another great idea is the build a subsciption preference managment page and send these people a link to it. here is a link to a video on this...
November 5, 2013
Thanks Mark...will look into subscription managment