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Jamie_Barclay
Level 5
January 24, 2017
Solved

Inactive Leads

  • January 24, 2017
  • 2 replies
  • 1893 views

I'm trying to identify leads that have not interacted with our emails in the past year.  Looking at the logic below - would you say that the translation is:

Lead was created on or before 1/1/2016 but was not delivered ANY emails (meaning could have been sent multiple emails but not delivered any of them vs. maybe not delivered several but not all?  I'm looking for the ALL counts.  Thank you

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    Best answer by Josh_Hill13

    And Delivered means they may have been Sent an email, but Marketo assumed (or knows) it was Delivered.

    2 replies

    Dory_Viscoglio
    Dory_Viscoglio
    Level 10
    January 24, 2017

    This list will tell you anyone in your database who was created on or before 2016, and was not delivered any email in 2016. If a person had a single email delivered in 2016, they will not appear on this smart list.

    Josh_Hill13
    Josh_Hill13Accepted solution
    Level 10
    January 25, 2017

    And Delivered means they may have been Sent an email, but Marketo assumed (or knows) it was Delivered.

      J
      Jamie_BarclayAuthor
      Level 5
      January 25, 2017

      Thanks Josh

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