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A
Anonymous
November 19, 2015
Question

In need of an Interactive Solution

  • November 19, 2015
  • 2 replies
  • 1625 views

Hi

The problem:

We have a monthly real estate report with 16 market areas for single family homes, and 16 market areas for condos. We distribute this report through a printed pdf report, video into a monthly email update (sample linked). The problem we saw was that the printed report that was downloadable, wasn't actionable because the information is static thus making our click through rates go down. So instead we're trying out infogr.am​. Which at least alleviates the need to cram all the neighborhoods into a 8x11" canvas and would drive traffic to our site.

Where we would like to be:

If in their lead record, there is a neighborhood that they're interested in or based on website activity only show the interested neighborhood's stats for that month

Anyone have any suggestions on an interactive solution for this? Infogr.am is along the lines of the direction we would like to go but not a lot of customization. I'm not sure if it would be a mix of an interactive quiz and once they answer a set number of questions the stats for the selected neighborhood will pop up.

Ideally I want something that will be able to integrate with Marketo and our CRM. I took a look at the partners Marketo offers but I'm wondering if anyone has faced a similar or the same problem and how did you handle it?

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
November 19, 2015

I'm not sure exactly what you mean by "interactive."  Given your infogr.am example, it sounds like you mean a table-based LP that is customized based on both lead fields and a remote data source (a feed of the real estate information).

Lead fields are natively available as tokens within a Marketo-hosted LP, so that part is covered.  The data source is something you'd have to provide, regardless of the solution, and it could be, for example, a JSON-formatted feed that can be fetched from your server.

Putting the two together and filtering the output by lead fields... well, the world is your oyster!  It's all about what look and feel you desire.  If the feed is fetched via JS on page load, and the output is properly tagged (say, each TR has a data- attribute for the market area) then the conditional display would be based on CSS.

A
AlokRa4
Level 10
November 19, 2015

Hi Stephanie I would recommend using Tableau. We have created some interactive reports by integrating Marketo, Salesforce and Tableau. Drop me a line at alok@grazitti.com and we can show you some examples.

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