Improve email traffic attributions in Google Analytics | Community
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Kim_Gandy1
Kim_Gandy1
Level 6
September 24, 2018
Question

Improve email traffic attributions in Google Analytics

  • September 24, 2018
  • 1 reply
  • 1793 views

Is there a Marketo Launchpoint integration with Google Analytics? Currently, the vast majority of email traffic is not being attributed to email in GA, rather being recorded as referral traffic.

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1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
September 24, 2018

Hi Kim,

There is nothing out of the box. @Courtney Grimes​ wrote a lot on this in this community.

the way we usually proceed is more and more through sharog IDs between Marketo and Analytics and reconciling the values outside of both systems, in a Datawarehouse.

-Greg

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