Importing Unsubscribes by Preference | Community
Skip to main content
Matt_De_Palm
Matt_De_Palm
Level 2
September 14, 2017
Question

Importing Unsubscribes by Preference

  • September 14, 2017
  • 1 reply
  • 1813 views

I'm migrating my company off of Salesforce Marketing Could (ExactTarget) where we used publication lists to manage subscriber preference.  As I ramp up our Marketo instance, I'll want to import unsubs from ET - not only global unsubs but also preferences (unsub.  Does anyone have a good workflow to achieve this? I've been combing through the Community and I haven't found a similar question yet.

Thanks for the help!

Related to How can I load unsubscribers from previous systems?​

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
September 14, 2017

You're getting ahead of yourself to a degree. It's not so much a question of importing complex un/subscription info as having a place to put it. You have to figure out how you're going to manage subs in Marketo (beyond the default Unsubscribed boolean field)

Once you figure out how you're going to store the info in Marketo -- timestamp or boolean fields, program membership, JSON field -- then importing it is easy.

However, Marketo will only remember the Unsubscribed value if a lead is deleted. If you want to preserve the other values for later, you'd need to export them and periodically reimport  (w/existing records only) or call out to a webhook on lead creation to get supplementary info (my preference and how we manage giant suppression lists).

    Terms & ConditionsAccessibility statement

    Loading footer...