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Grégoire_Miche2
Grégoire_Miche2
Level 10
April 12, 2019
Question

Important Change to form Prefill

  • April 12, 2019
  • 4 replies
  • 11138 views

I suppose most of you have seen the warning about form prefill when login in to Marketo today. If you have not read the related article, you should do it as it has a major impact on one of the most used feature in Marketo...

Honestly, I am surprised by the suddenness of the announcement. Has any of you been warned ? Obviously, the issues with prefill on computers that are shared or when people forward emails to each other have been known for a long time. But yet, why such a sudden change with such a short notice ? I suspect there are some legal concerns behind this, a far consequence of the GDPR and similar regulations, as all actors in the chain might become liable in case of data theft.

if you want to keep getting the same behavior as before, it will be time for everyone to master @Sanford Whiteman's technique described here : https://blog.teknkl.com/pre-fill-any-site-any-form/ as it will become necessary on Marketo landing pages as well.

- Greg

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    4 replies

    Luben_Solev1
    Luben_Solev1
    Level 2
    April 12, 2019

    Hi Gregoire,

    I was reading through the threads and came across an apparently simpler solution:

    https://nation.marketo.com/docs/DOC-6909-form-pre-fill-feature-upgrade#comment-39984

    Will this solution work in your eyes?

    Grégoire_Miche2
    Grégoire_Miche2Author
    Level 10
    April 12, 2019

    Hi Luben,

    What simpler solution are you referring to ? Using lead tokens as default values ? It will work but relies a lot on user making no mistake and forgetting nothing when creating the forms. The other solution in the comments is the same one as the oneI refer to and requires some JS.

    -Greg

    Luben_Solev1
    Luben_Solev1
    Level 2
    April 12, 2019

    Thanks for the speedy response Gregoire,

    Yep. That's the one I was thinking of. We use about 6 global forms 95% of the time, so I'm not worried about setting the forms up properly.

    I'm not proficient in JS and don't have control of the website, so was just seeing if the "Using lead tokens as default values" method could do the trick for us.

    Luben

    Ayan_Talukder
    Ayan_Talukder
    Level 5
    April 12, 2019

    I really appreciate @Sanford Whiteman​'s blog and will be looking at it carefully to implement the solution for our company.

    At the same time, I am really disappointed that Marketo is not being transparent about this issue. Why the sudden change? Companies have to scramble to fix forms that rely on form pre-fill (for forms such as preference centers).

      Albert_Alvarez
      Albert_Alvarez
      Level 2
      April 12, 2019

      Thank You, Greg! Peronsally, I've been pretty vocal about this issue, publicly on the original thread and privately directly to my reps and product support and yet they still wont address the elepahnt in the room. Our subs center relys on this feature to show people what they have already subscribed to from a content prospective. While the functionality will work when they click on our subs center link at the bottom of our emails, we also use the subs center externally on diff points of our site. Now people that are navigating to that subs center not from a Marketo link will not know what they are subscribed to. We just redid our subs center as well (spent dozens of consultant hours on it) to now have to redesign it or implement a fix. Really infuriating.

        Jessica_Biblis
        Jessica_Biblis
        Level 3
        April 30, 2019

        Hi @Albert Alvarez​ -- We also have points of entry to our email sub center from places other than an email link. Would love to hear how you and your team have decided to solve for this.

        SanfordWhiteman
        SanfordWhiteman
        Level 10
        April 30, 2019

        If you want the old behavior, use my code that everybody's been linking to.

        Denise_Greenb12
        Denise_Greenb12
        Level 6
        April 12, 2019

        Thank you, Greg! I bookmarked the article and put it on my "To read" list but your post elevated it in importance.

        Denise

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