If we delete a lead that unsubscribed... | Community
Skip to main content
A
Anonymous
January 10, 2014
Solved

If we delete a lead that unsubscribed...

  • January 10, 2014
  • 8 replies
  • 2763 views
and they are somehow entered back into Marketo, say through a conference attendee list, will Marketo realize and honor that the lead unsubscribed before? 

I don't want to delete all my unsibscribed leads, but I would like to clean up our database to target customers.
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by
I would keep unsubscribes in your database. You can just keep the Unsubscribed = False filter in all email campaigns so that you get the correct number.

If you don't want them clouding up your CRM (SFDC?) then maybe create a queue and make it hidden.

8 replies

A
Anonymous
Accepted solution
January 10, 2014
I would keep unsubscribes in your database. You can just keep the Unsubscribed = False filter in all email campaigns so that you get the correct number.

If you don't want them clouding up your CRM (SFDC?) then maybe create a queue and make it hidden.
A
Anonymous
January 10, 2014
Durable Unsubscribe was released on 2011. You can delete them if you chose. I typically export them to a master excel list & then delete them. 
A
alex.stanton
Level 7
January 14, 2014
I prefer to keep the unsubscribes in the database and filter them out as needed. Kim's suggestion is also a good idea. I recently had to deal with a migration from one platfrm to another and I could easily mark all the unsubscribes without much digging.
A
Anonymous
May 12, 2014
I wonder why no one paid attention to Adam's comment - it's a perfect solution if you have lots of unsubscribed leads and don't want to pay for them. Adam, BIG thanks!
A
Anonymous
May 14, 2014
How do you prevent the unsubcribes from being imported again if they are deleted?  They may be on a conference list that you upload, and then they are receiveing emails again after they unsubscribed.  That is my concern with deleting them.
A
Anonymous
May 14, 2014
At the time, when the feature was released it was billed as taking care of this exact problem Toni. Now, that's just a memory in my head and there's not a direct mention of this use case on the page Durable Unsubscribe, But my memory says that this was a use case 3 years ago.
A
Anonymous
September 11, 2014
Hi Toni,

I am getting an error when i try to open the "Durable Unsubscribe" page. And I am not able to find it. Will it be possible for you to direct me for further information on it.

Thanks,
Khushboo
A
Anonymous
September 11, 2014
Hi Khushboo,

I am getting an error as well.  Marketo must have removed the page.

Thanks,
Toni
Terms & ConditionsAccessibility statement

Loading footer...