If I run A/B Testing for a subject line will it run on the default or overwrite Dynamic Content | Community
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April 16, 2024
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If I run A/B Testing for a subject line will it run on the default or overwrite Dynamic Content

  • April 16, 2024
  • 1 reply
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I am building an email nurture (batch programs nested within an engagement program -- triggered to run through the engagement stream).

 

We have dynamic subject headers based on persona and we have a default send. If I set up a champion/challenger test on the subject line will it only run of default sends? Or will it overwrite the dynamic subject lines I have built for the others as well?

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Best answer by Darshil_Shah1

Whatever subject line(s) you choose for the Champion Challenger email test will overwrite your existing ones. However, by default, your existing one would be prefilled automatically in the Champion Subject line in the Champion Challenger email configuration. The core idea of a champion challenger email test is to verify whether the existing version (champion) is better than the challenger version(s).

1 reply

Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
April 17, 2024

Whatever subject line(s) you choose for the Champion Challenger email test will overwrite your existing ones. However, by default, your existing one would be prefilled automatically in the Champion Subject line in the Champion Challenger email configuration. The core idea of a champion challenger email test is to verify whether the existing version (champion) is better than the challenger version(s).

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