Skip to main content
A
Anonymous
August 13, 2013
Question

Identifying leads returning through Paid Search

  • August 13, 2013
  • 3 replies
  • 966 views
Hello Marketo peeps,

I'm trying to find a way to identify existing leads that return via paid search. How would I build this report? I can't go on Create Date and last updated date would be misleading if they also engaged through another channel like email, or through organic search after the fact.

Thanks!

Melanie
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

3 replies

Michelle_Tizian
Michelle_Tizian
Level 10
August 13, 2013
One way is to look at your paid search program and look at the members tab.  Those that are marked acquired by the program are the new leads and the ones that are not are not marked acquired by the program, are  your existing leads.  But double check some activity records of your leads just to make sure.  
A
Anonymous
August 13, 2013
Hi Michelle,

I'm not sure I understand what you are proposing here. I have a dynamic list which tells me leads which have been created during a specific time span and it's based on the original source of the lead.

What field would I run that report on - to create a member list? We have multiple landing pages and sources for our programs.

Thanks,

Melanie
Michelle_Tizian
Michelle_Tizian
Level 10
August 13, 2013

Hi Melanie,

How about this, I just looked at one of the smart lists that I created. My smart list contains the following:
Member of Program = true
Acquired by = false
Program = your paid search program ( you can add multiple programs)
success = true

and 

Lead source = whatever your original source is. 
 

Terms & ConditionsAccessibility statement

Loading footer...