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Level 2
October 26, 2017
Question

Identify leads from Paid vs Organic Search

  • October 26, 2017
  • 1 reply
  • 1202 views

Is there a way to determine whether a lead is coming from paid or organic search? And are there unique parameters to differentiate different tactic types (Paid, social, email, organic etc.)?         

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1 reply

Josh_Hill13
Level 10
October 26, 2017

You must use url parameters (utms) to track this with Marketo from your sources.


There are several dozen threads on using URL parameters and UTMs.