Skip to main content
Mathias_Saint-1
Level 2
July 12, 2016
Question

Identify anonymous as a stage of the sucess path analyzer

  • July 12, 2016
  • 2 replies
  • 2571 views

Hi everyone,

I know that a lot of changes have been into Marketo regarding the way we deal with anonymous leads.

However, I am still trying to find a way to exploit this status within the Marketo Sucess Path Analyzer. I basically want to know the number of leads who started as anonymous and became known ( as well as knowing the conversion rate and the time it took to go from anonymous to known).

Is it a lost cause or is there still a way to do it ?

Thank you for your input on this specific issue.

Mathias.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

Josh_Hill13
Level 10
July 12, 2016

Is your model still showing an Anonymous Count after Feb 2016? Pretty sure Marketo still tracks Anon, but doesn't let you directly see or use Anon records. But since Anon RCM is system only, it should still work.

ChristinaZuniga
Level 9
July 12, 2016

You bring up a good point! I just checked my Success Path Analyzer and the first available option is "Known", so I have no way to see how many came from anonymous on my website or from other sources.

Josh_Hill13
Level 10
July 12, 2016

Do you have RCE? I wonder if it's still in there.

But they were pretty clear that this was going away.

ChristinaZuniga
Level 9
July 12, 2016

No, I only have RCA.