Ideal wait time between emails? | Community
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A
Anonymous
August 22, 2013
Question

Ideal wait time between emails?

  • August 22, 2013
  • 1 reply
  • 613 views
What is your ideal time period to wait between sending emails as part of a B2B nurture campaign? And, for perspective, what is the average length of your sales cycle?
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1 reply

A
Anonymous
August 22, 2013
Hey Melanie,

We have a 6-9 month sales cycle period and we did a couple of Nurtures at three week intervals between emails. We felt that was an appropriate amount of time given the cost of our product and the scope of the projects that we would be a part of.
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