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stevehandy
Level 2
September 22, 2025
Question

IAB Transparency and Consent Framework (TCF 2.2)

  • September 22, 2025
  • 1 reply
  • 398 views

Have a couple of questions for companies that operate in the EU and how they are impacted with the IAB Transparency and Consent Framework (TCF 2.2) specifically with regard to Marketo's Munchkin code? 

 

If a user does not concent to cookies, and forms are embedded from Marketo into the company's website through Marketo embed codes - is there any impact? I did not see any other discussions relating to this, so if there are any that I should review - would love to see them! Thanks in advance. 

    1 reply

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    stevehandyAuthor
    Level 2
    September 22, 2025

    For additional context, we use OneTrust for consent on our website. 

     

    Can we seperate the Munchkin and the form scripts and classify them seperately?

    • Functional scripts on individual pages for direct marketo embed form to work on website​
    • Tracking scripts on website for identifying where they came from and activities beyond (assuming that is Munchkin code)​
    SanfordWhiteman
    SanfordWhiteman
    Level 10
    September 22, 2025

    Can we seperate the Munchkin and the form scripts and classify them seperately?

    • Functional scripts on individual pages for direct marketo embed form to work on website​
    • Tracking scripts on website for identifying where they came from and activities beyond (assuming that is Munchkin code)​

    Of course. You must separate them: forms don’t depend on cookies being enabled and do not on their own do any visitor tracking. If you make forms dependent on the person accepting cookies you’ll make forms de facto unusable.

     

    You also need to be attentive to whether click tracking (which associates page views/sessions with email clicks) is considered “tracking” in your business’s interpretation of the regulatory framework. Not just the Click Email activity but the resulting ability to associate web sessions with email clicks via the mkt_tok query param.

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