I want to have emoji's on my subject line, how on Marketo? | Community
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A
Anonymous
May 19, 2015
Question

I want to have emoji's on my subject line, how on Marketo?

  • May 19, 2015
  • 4 replies
  • 6782 views

Anyone done this before on Marketo? Anything to install? Tried pasting basic B/W emoji's, when tested they don't appear....

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4 replies

A
Anonymous
June 10, 2015

I tried this as well, but Marketo's email editor strip the emoji from the subject line after you approve the email. Pretty ironic that Marketo wrote a blog post about email marketers finally being able to use emojis in their subject lines (blog.marketo.com/2015/05/marketers-rejoice-emoji-marketing-is-here.html ), yet does not allow it themselves!

 

A
Anonymous
June 10, 2015

Hi Alan,

I know! That article is complete irony as you can't really do it...

Really hope they action this soon as a developement.

A
Anonymous
May 12, 2016

Hi There,

I recommend using this resource for inserting emojis into Marketo Emails

☂ Symbols — CopyPasteCharacter.com

In every instance I test using these characters, I am able to have them successfully send thru in emails.

Best,

Miles

A
Anonymous
October 14, 2016

My results have varied. I've tried numerous sites and searches to find copy and paste imagery and what I've found is that "symbols" work and "emojis" get stripped. Also, interestingly enough. If you add an emoji in the middle of the subject line, it strips the emoji and everything after it on test send.

A
Anonymous
April 10, 2017

Same here, Kristen. I still am having a hard time doing it.

SanfordWhiteman
SanfordWhiteman
Level 10
April 10, 2017

As discussed elsewhere: https://www.google.com/amp/blog.teknkl.com/yes-you-can-use-emojis-in-marketo-subject-lines/amp/

Tara_Petre
Tara_Petre
Level 4
April 11, 2017

I recommend avoiding emojis in subject lines unless you're prepared to have a low engagement rate.  Typically special characters in subject lines increase bounces and decrease opens in B2B communications, but if you're in B2C, you might have a different experience.

SanfordWhiteman
SanfordWhiteman
Level 10
April 11, 2017

That's what A/B tests are for (and I disagree with your first sentence being generally applicable).

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