I need a way to find leads that Click AND Open emails | Community
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Tylee_Suarez
Level 2
October 20, 2016
Question

I need a way to find leads that Click AND Open emails

  • October 20, 2016
  • 1 reply
  • 3287 views

I've got a nurture stream and would like "success" to be any contact that clicks and opens one of the emails, say a minimum of two times. Currently, success is defined by triggers that say click in one of the emails and open one of the emails. I know that triggers only work on an "or" basis, but what I'm looking for is a way to use them on an AND basis.

I have created a smart list that has those qualifications and it seems to be pretty much accurate, but I'm not able to use the trigger "added to the list" because it's a smart list?? I think?

My other question is, if I do figure out how to use the list, will the list auto update anytime a contact clicks and opens? Or do I have to manually refresh the list?

Is there any way to create an alert and update an engagement program status based on a contact opening AND clicking on emails?

I just can't figure this one out and I know I can't be the only one having this issue.

Thanks!!!

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1 reply

Level 5
October 20, 2016

Hi Tylee,

If you want to combine the two with each other I'd recommend using a filter for one of the two. If you're using a naming convention it could be kinda simple to make a trigger Clicks link in email (at least 2 times) email contains "Insert root of Eng program name" with a filter that is basically similar but for "Opened email (at least 2 times), email contains..."

If your Smart List is working you can also make a Batch campaign (no triggers) that is scheduled to run daily with the same filters. It won't be triggered but at least if you know your Smart List is accurate, you will have program success updated once a day, perhaps before coming into the office.

/Erik

Tylee_Suarez
Level 2
October 20, 2016

Thanks for that - So, I created the smart list. I put the trigger as clicked link in (list of emails) minimum twice, and filter by open (list of emails) minimum twice. BUT when I look at the members activity, they don't show any clicks. Opens, yes, but no clicks, so they shouldn't be on the list should they?

Tylee_Suarez
Level 2
October 20, 2016