I'm looking for a way to merge "fuzzy" duplicate leads in our database. | Community
Skip to main content
A
Anonymous
July 2, 2014
Solved

I'm looking for a way to merge "fuzzy" duplicate leads in our database.

  • July 2, 2014
  • 2 replies
  • 1111 views
Our problem is identifying true duplicate leads (IBM, IBM Inc., IBM Corp, etc.). The first goal is to refresh our database before implementing a front-end de-dupe feature to prevent this from happening in the future.

 Does anyone have any suggestions?
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Conor_Fitzpatri
Dave,

Are you using SFDC? If so, I highly recommend DemandTools for dealing with dupes. It's a tool for SFDC that allows you to build custom rules for merging duplicate Leads and Contacts.

I've used RingLead in the past and did not have good results because they didn't allow you to change the matching criteria for dupes. This may have changed, but wanted to give you a heads up.

2 replies

A
Anonymous
July 2, 2014
You could use one of Marketo's partner solutions like RingLead to address this:

http://launchpoint.marketo.com/ringlead/729-ringlead-salesforce-duplicates-solutions/
    Conor_Fitzpatri
    Conor_FitzpatriAccepted solution
    Level 5
    July 2, 2014
    Dave,

    Are you using SFDC? If so, I highly recommend DemandTools for dealing with dupes. It's a tool for SFDC that allows you to build custom rules for merging duplicate Leads and Contacts.

    I've used RingLead in the past and did not have good results because they didn't allow you to change the matching criteria for dupes. This may have changed, but wanted to give you a heads up.
      Terms & ConditionsAccessibility statement

      Loading footer...