I assigned the scores, now what? | Community
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A
Anonymous
February 13, 2015
Question

I assigned the scores, now what?

  • February 13, 2015
  • 2 replies
  • 966 views
I created the lead scoring system, but don't know what is the next step to transform it into actions.  How can I notify my sales team of the leads that reach a certain score timely?
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2 replies

A
Anonymous
February 13, 2015
Evelyn,

Lead scores and lead statuses work hand in hand. Lead statuses are generally what sales teams work off of, and you'll want to pair up your lead scores with statuses to communicate a Marketing Qualified Lead to sales.

This guide will have all you need to know:
http://www.marketo.com/definitive-guides/lead-scoring/
Josh_Hill13
Josh_Hill13
Level 10
February 13, 2015
  1. scoring is the basic part of the Lead Lifecycle (LLC)
  2. Once you have scoring, you choose a threshold score to push an MQL to Sales or SDRs.
  3. The campaign that does this push is the MQL campaign.
    1. When score >= X, Sync Lead to SFDC, Auto Assignment
    2. you can assign leads to owner directly
    3. Wait 10 mins
    4. Send Alert to Lead Owner and/or other people.
    5. you'll need an email that provides the lead's info and a link to the lead in SFDC.
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