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A
Anonymous
November 8, 2017
Question

HTML vs Text - Test

  • November 8, 2017
  • 2 replies
  • 1373 views

Hello,

I would like to setup an HTML vs Text version test to see which version has a higher click through rate.

Would I set this A/B test as a 'whole email' test and ensure both emails have only HTML or Text selected?

Thank you!

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    2 replies

    Darrell_Alfons2
    Darrell_Alfons2
    Level 10
    November 8, 2017

    Hey Nicole,

    Whole emails is the one you want.

    I would create the HTML email, and then create another email that is text only.

    Then do whole emails test.

    A
    Anonymous
    November 9, 2017

    Thank you, Darrell!

      A
      Anonymous
      November 10, 2017

      Hi Nicole,

      As Darrell mentioned, a 'whole email' test is the type of test you should create. We've done this test in the past, and although it will depend on the segment you are sending this email to, we realised that text emails tend to perform way better than visual emails as they seem to be much more personal.

      Hope this helps you,

      Thanks!

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