How to track snippet performance?

Question

In my Marketo instance, we use a number of snippets as banners in our emails, each with a CTA. I'm trying to generate a report that shows the performance of emails using each snippet, but I haven’t found an easy way to do it.

I tried going to the snippet asset in the Design Studio and using the “Used By” feature to get a list of all the email assets that include that snippet. However, the list is very long—over 500 emails—and there's no option to download it. To build a report, I’d need to create a link performance report and manually add each email, which would be extremely time-consuming.

Important info: I know we should, but we hadn't add UTM parameters on the CTAs on the snippets.

Has anyone found a more efficient way to report on snippet performance?

Disha_Goyal6 · Accepted Answer

Hi @thaismacedo1, I think the way we are looking at it is wrong. you made it clear that you need report of the CTA on the banner, if that is correct, I feel Link performace report is best to get what you need. the way you are trying to get analysis of something that is non measured, is where you are getting stuck.

I hope this helps

SanfordWhiteman · Answer

Has anyone found a more efficient way to report on snippet performance?

As the others note, there’s no snippet-centric reporting. The “snippet-ness” of an element is ignored when links are rewritten for tracking.

Therefore you’d have to distinguish the in-snippet links in some way. UTMs aren’t mandatory — you could use different link IDs instead — but you have to do something.

Even with that preparation, there’s no canned report that literally gives you “the performance of emails using each snippet”; you’d be using smart lists, not reports. Or you could pull the activity log via API and report that way.

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