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A
Anonymous
February 11, 2014
Question

How to track lead score success?

  • February 11, 2014
  • 2 replies
  • 829 views
When running marketing campaigns, how can I determine how sucessfull a program with regards to lead scoring?

Here is the scenario:  Lead has a score of 45.  After engaging in a campaign his lead jumps to 55.  Our threshold for MQL is score of 50, so now this person is MQL.

I'd like to report how many leads were elevated to MQL status as a result of the campagin.

Thoughts?
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2 replies

Edward_Masson
Edward_Masson
Level 10
February 11, 2014
Run a lead report with custom column of smart lists for your Lead Status of Engaged and MQL.
Add to report. In the Smart list of your report, use filter, member of Program is X, with a create date of say, 7 days.

This will give you a lead created report by status in past 7 days and shoud.
Also, think about adding all the MQLs to a selected SFDC campaign.
Josh_Hill13
Josh_Hill13
Level 10
February 11, 2014
You can also do this if your MQL system is a Program and you use statuses like

Known
Nurturing
MQL
SAL
SQL
Closed Won
Closed Lost

that will give you a cumulative count very fast.
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