How to track email clicks to PDF using GA?

Forum|Forum|10 years ago
April 21, 2016
2 replies
3492 views

We have it set up so that if someone clicks a PDF link on our website, Google Analytics is able to pick that up.

However, most of our PDF's are sent via email. How can we capture that in Google Analytics?

Marketo

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Grégoire_Miche2

Level 10

Hi Malik,

Do you mean you are send the PDF URL's through email (and not the PDF as attachment to emails)? Marketo will detect these clicks, so why would you need them in GA? I do not think Marketo plays a role there and you might rather look for redirect techniques: the click goes to a dummy page, tracked with GA, then an automated redirect happens towards the PDF.

-Greg

Mikes_JonesAuthor

Level 7

It'd be nice to have all our analytics in one place. But yea, it looks like setting up a redirect might make the most sense. And yes, we include direct links to PDF's in our emails. Basically, the user fills out a form and then is sent a PDF via email. However, I'm wondering if there are better ways to handle this process.

Casey_Grimes2

Level 10

Hi Malik,

Generally, the recommended way of recording assets that don't inherently have the ability to be tracked is to have a go-between page firing JS that quickly records a faux visit via Measurement Protocol and then redirect to the PDF; I do something along this lines (combined with Marketo Munchkin tracking for assets) for most of my clients.

Mikes_JonesAuthor

Level 7

Thanks! Makes sense, I will explore this further.

I also stumbled upon a service called DocuSend, seems to be pretty cool, looking into that as a potential solution too.

Grégoire_Miche2

Level 10

Would be nice if this service was in the launchpoint,with a Marketo connector

-Greg

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