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A
Anonymous
March 16, 2016
Question

How to set up Smart List to handle all emails that haven't opened emails in last 12 months

  • March 16, 2016
  • 1 reply
  • 2298 views

So I have a client that has sent out 10 emails to the same list. We want to create a new list of leads (or delete from original main list) that haven't opened any of those emails.

I set up a Smart List with the following (just using one email in the example).  Is this how you would set up the Smart List?

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1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
March 16, 2016

Hi Rob,

Yes, and you would have to add the other emails in the same filters.

BUT "Opened email" (or "Not opened email") is a dangerous filter to use. Marketo (as most of the other email or marketing automation products) cannot detect all opens, because it's based on the download of a 1 pixel image. If the addressee does not download images, Marketo will not know the email was opened. And for instance, outlook does not download images by default...

-Greg

    A
    Anonymous
    March 17, 2016

    Thank you. So when i completed this list it generated over 200K leads, which I don't think is correct.  I don't trust how I've set this smart list up, so I guess I should have started this with a simple question...

    "How do I create a smart list to find out who hasn't participated (open and clicks) with emails over the past year?". 
    I've determined that there are 9 emails total that have been sent.

    R
    rachel2-2
    Level 8
    March 17, 2016

    Hey Rob,

    Are you trying to do this for all emails? If so, just set up something like this:

    Add a filter "Was Delivered Email...is any."  Make sure to use ALL filters. Like Greg said, you can't trust this filter 100%, but it's about as accurate as you can get in any email client.

    If you're trying to use only those specific 9 emails, you can add them all into the same filter. The "Not Opened Email"/"Not Clicked Link in Email" filters act as ANDs when you list multiple emails. Hope this helps!

    Rachel

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