How to send to a custom email address field? | Community
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K
KanaNg-2
Level 2
March 23, 2020
Question

How to send to a custom email address field?

  • March 23, 2020
  • 1 reply
  • 4802 views

Hi!

 

Does anyone know how to best send emails to a Custom Email Address Field without first putting it into the Standard Email Field? We have some crazy sync rules in place with our CRM, so the Standard Email Field needs to remain empty for the instance I'm working in. We also need to report on email performance so unfortunately can't send it as an alert either. 

 

Appreciate the help!

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
March 23, 2020

You can use the CC: feature but not if the system Email Address field is completely blank.

 

It can be an address without an attended mailbox, for example, or an address @ example.test (N.B. this is not just a random domain, it's an actual RFC-standard domain guaranteed to not resolve in the public DNS) which will not have a valid MX record. If you use the latter option you need to make sure you don't have a separate SC that turns soft bounces into Email Invalid.

K
KanaNg-2Author
Level 2
March 23, 2020

But that would still require filling in the Standard Email Field, right? I'm afraid that would still interfere with our sync rules, unfortunately.

SanfordWhiteman
SanfordWhiteman
Level 10
March 23, 2020

It has to be filled with something.

 

What kind of crazy sync rules do you have set up?  Is there some other way to rethink this? Can't see how you can reasonably use Marketo without being able to use the standard Email Address field (which of course is also the default lookup key, it's central to Marketo).

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