How to reset lead scores with smart campaign?

Forum|Forum|9 years ago
September 8, 2016
2 replies
2455 views

I want to find a way to reset all lead scores accumulated till 60 days ago to 0, but keep the most recent 60 days lead score for all leads. After then, I would like to have the system reset the lead score once every 60 days.

Can anyone tell me how to use smart campaign to achieve that?

Thanks,

Leslie

Marketo

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A

Anonymous

You could do this a couple ways. One is to reset the lead score to 0 and then run you scoring campaigns with a filter on them of activities in the last 60 days. If you run this as a batch every night you will have a rolling scoring that is always the last 60 days.

Josh_Hill13

Level 10

There are several threads on managing score resets. Please search.

In this case you may be able to

reset Lead Score, Behavior to =0
don't reset demo score
push back demo score to lead Score
run batches for leads with the behaviors in the past 60 days. You won't capture all of them, but it will be close.

Josh_Hill13

Level 10

I see, I missed the 60 day score reset.

every day, run a batch
- qualify leads every 61 days
- lower score by the amount you want or set to 0

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