How to push text to campaign member description in SFDC from Marketo LP? | Community
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Rahul_Ravulapat
Rahul_Ravulapat
Level 2
October 9, 2018
Question

How to push text to campaign member description in SFDC from Marketo LP?

  • October 9, 2018
  • 2 replies
  • 2277 views

What is the most simplest way to push text to campaign member description notes in SFDC campaign from a Form Fill embedded on a Marketo LP? Any ideas would be greatly appreciated.

Rahul

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    2 replies

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    October 9, 2018

    Let's not get ahead of ourselves. Campaign member fields aren't supported natively at all by Marketo, as discussed at length in Greg's Idea here:

    So the "simplest" way is never going to be simple.

    The options are:

    • don't do it, and accept that Marketo isn't made to do it (at least yet)
    • use a webhook-compatible service (possibly an Apex REST service built directly in SFDC, though it doesn't have to be as it can route through a webhook gateway) that can update SFDC based on data carried in a special Marketo field (Textarea) designed for this purpose
    • sync the same Textarea field described above to SFDC (using the native Marketo-SFDC sync) and use Apex to update the campaign member
    Suzanne_Wink1
    Suzanne_Wink1
    Level 2
    October 30, 2018

    You are entering Salesforce area here but..

    Try creating a hidden text field on the LEAD object in Salesforce and use a Formula field on the CAMPAIGN MEMBER object to copy the value from the lead to the campaign member as, as Sanford says, Marketo doesn't write to the campaign member object atm.

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