How to pass an identifier to marketo activity as part of a page visit

Question

In Marketo, all these web page visits are recorded in the visit_web_page activity. This acitivity also has a time that is associated with each activity.

We are also tracking all the page activity via a separate home grown system that is similar to Google Analytics. Now, I need to associate the activity captured by marketo with the activity captured by this system. However, the dateTime between Marketo and the home grown system are not in sync. As a result I am not able to associate them 1:1.

I am trying to see if I can generate a unique id somewhere and pass it to marketo as well as the home grown analytics platform so that it makes it easier for me to join the two data source 1:1.

SanfordWhiteman · Accepted Answer

Yes, you can programmatically send additional Visit Web Page and Click Link activities with a custom URL structure (I’ve written about this in the past). But you can’t mark up the automatic Visit Web Page and Click Link activities — the ones that are sent/attached when Munchkin initializes. If you send additional activities, you’ll have more flexibility if you embed information in the pathname, not the querystring. This is because Marketo doesn’t consider the querystring to be part of the {{trigger.web page}} in case you want to post-process that token. In other words, use a structure like this:/additionalEvents/localData/variableName/XYZ123 Still, Munchkin isn’t a general purpose event collector. It has the scalability of course, but not the back-end programmability and reporting.

SanfordWhiteman · Answer

You can’t append data to the built-in Munchkin events. Why not append the Marketo cookie (_mkto_trk) to your homegrown system? It’s already guaranteed unique, you don’t need anything else.

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