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Yuvraj_Chavan
Yuvraj_Chavan
Level 2
January 7, 2018
Question

How to overcome communication limit while using AB testing

  • January 7, 2018
  • 2 replies
  • 3129 views

If anyone has an idea about this issue? Please suggest the solution.

Thanks in advance....!

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2 replies

Veronica_Holme4
Veronica_Holme4
Level 9
January 7, 2018

Hi Yuvraj - that's not quite enough info to offer you any advice. Can you please outline a scenario in detail you're trying to solve?

Yuvraj_Chavan
Yuvraj_ChavanAuthor
Level 2
January 8, 2018

Hi @Veronica Holmes

I am a new user, so please help me to resolve this type of issue.

It is a general question if I am working on AB testing and now I am going to send the email to 10% of my total audience, but as per my understanding, due to communication limit, an email will not be delivered to most of the lead. this means its direct effect on AB testing result. right? 

so, my question is how we can overcome this issue while doing AB testing?

Thanks,

Yuvraj Chavan

Dan_Stevens_
Dan_Stevens_
Level 10
January 8, 2018

Communication limits affect all email communications - not just A/B testing.  Those limits are defined by you (or your admin).  Are you concerned because you often include your entire marketing database in all emails and send several each week?  I'm still not quite sure why you perceive this as an issue with A/B testing vs. overall email sends.

    Veronica_Holme4
    Veronica_Holme4
    Level 9
    January 10, 2018

    Yeah... I agree with everything that everyone is saying - Communication Limits are there to protect the customer. You override them at your peril.

    You can't disable comms limits just for the A/B test. You can disable comms limits (if you have permission to do so) for the entire email program which would include the A/B test. Enable/Disable Communication Limits in an Email Program - Marketo Docs - Product Documentation

    My advice? Don't go down that path. Follow Keith Nyberg's suggestion and experiment with your sample size instead to get something you are happy with.

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