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Dan_Stevens_
Dan_Stevens_
Level 10
February 10, 2014
Question

How to modify smart campaign for programs in engagement programs

  • February 10, 2014
  • 14 replies
  • 2725 views
When adding a program to a stream in an engagement program, you need to specify the smart campaign to use:



Once we define the smart campaign, how do we go back an modify this program within the stream (e.g., select a different smart campaign)?
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A
Anonymous
April 14, 2014

Hi Dan S.,

Assuming you have 2 Programs for that piece of content:

1. Content Channel tracking promotion on your site - Lead has downloaded and reached Success
2. Email Channel Program for use in the CEE - When a lead is marked in Program 1, also make them a member of this program, but not a "Success" status.

There are a number of ways to do this, but the fundamental issue is that the Program that the email is being sent from needs to have that lead as a member in order to skip it in your Stream. Just don't mark them as Success in that 2nd program so that your reporting is correct.

Dan_Stevens_
Dan_Stevens_Author
Level 10
April 15, 2014
Thanks Dan.  So would a potential solution be to add a new non-success program status to this channel (e.g., "engaged in other channel") to capture these leads properly?
A
Anonymous
April 15, 2014
Yep, or simply "Member" or whatever you'd like.
A
Anonymous
May 21, 2014
On a similar topic -- for an engagement program that uses a program as the asset, will Marketo automatically change the members' engagement program status to Email Blast > Opened or Email Blast > Clicked based on their behavior, or should that flow step be added to a trigger smart campaign within the email program?

Thanks!
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