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LucasDF
Level 2
August 31, 2020
Solved

How to link Wordpress Form (Contact Form 7) with Marketo Database

  • August 31, 2020
  • 1 reply
  • 7507 views

Hello,

I wanted to know about people's best practices when It comes to connecting WordPress Form with the Marketo Database,

For my example: I'd like people who fill the newsletter form on my website to be automatically transferred to the Marketo Database with a Label "Newsletter" so I can send them directly into my nurturing process. 

 

I guess there are many ways to do that, so if you have any advice to give me I'll be happy with that,

 

Thanks

Lucas

Best answer by SanfordWhiteman

Hi Sanford - 

 

Just to confirm, using Contact Form 7 precludes the "simple" use of a double form like you laid out here?

https://codepen.io/figureone/pen/b8bc4bc6b321858c8a036dd60d36b89c

 

How much dev work would be required to make this kind of a link for CF7?

 

Just launched native Marketo forms on 2 sites in the past 6-8 weeks, and we're seeing exit rates (without submittal) on those form pages jumping UP 8+%. May just be styling/page appearance, but the obvious knee jerk reax is to roll that back and find another way to automate data entry into Marketo/CRM.

 

Tim


No more than an hour of development if you're familiar with what Marketo expects.

 

Contact Form 7 has a simple API that lets you pass the submitted values to a JS callback. It's an Array of Objects to start, but reduce it to an Object and pass it to the Marketo submit. Easy.

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
August 31, 2020

You should be using an embedded Marketo form on your WordPress site, not a local form builder.

 

When using Marketo, best practice is to submit true Marketo forms. This allows you to track and trigger on Filled Out Form activities in Mkto.

    L
    LucasDFAuthor
    Level 2
    September 1, 2020

    There are no other ways to make it work with other form ? I could do that but I have to say the form editor in Marketo isn't really great aesthetically speaking, it wouldn't look good in the design of my website, otherwise I'd do it

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      September 1, 2020

      You can customize the styles of a Marketo form very easily — in fact the Form Editor has a built-in place to store Custom CSS.

       

      A developer can bridge the gap between a custom HTML form and Marketo by using the Marketo Forms JS API to post a hidden form to Marketo. But without a dev, that angle isn't going to be possible.

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