How to know which version | Community
Skip to main content
Sujatha_Vutla
Level 4
July 3, 2017
Solved

How to know which version

  • July 3, 2017
  • 1 reply
  • 2581 views

Hi,

I have a doubt regarding "opens". We know how to get the value of how many opens the email. But how could we know that the person is opens HTML version or Text version.

Thanks.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by SanfordWhiteman

Literal opens (in the Activity Log) do not exist for the text version, since text variants can't download the essential tracking pixel.

In an Email Perf Report, you'll see "synthetic" opens counted for anyone who clicks, regardless of whether they downloaded the pixel.

It's not possible to know who opened the text version but didn't follow the CTA.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
July 3, 2017

Literal opens (in the Activity Log) do not exist for the text version, since text variants can't download the essential tracking pixel.

In an Email Perf Report, you'll see "synthetic" opens counted for anyone who clicks, regardless of whether they downloaded the pixel.

It's not possible to know who opened the text version but didn't follow the CTA.

Sujatha_Vutla
Level 4
July 3, 2017

Okay. Thanks for the clarification.