How to increase lead score for known lead without form submission

Forum|Forum|11 years ago
October 14, 2014
3 replies
1050 views

We recently took advantage of the Forms 2.0 feature where you can serve up custom HTML to known leads rather than having them fill out a form again:

https://community.marketo.com/MarketoArticle?id=kA050000000LHAZCA4

However, I use form completion as both a trigger and a smartlist filter, and now I can no longer use that with confidence.

I want to be able to accurately and easily track how many downloads a certain piece of content had and I want to be able to increase a lead's score every time he downloads a piece of content (prior to this, we had a trigger campaign triggered off form completion).

Any recommendations on how to solve?

Marketo

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A

Anonymous

Hey Joanna,
If someone clicks the "Download" or Submit button when they return to the form and download the content from the custom HTML, Marketo will still record a "Fills out Form" activity.

So all your downloads shold still be correctly tracked.

Will

A

Anonymous

Hi Will,

I just opened an incognito window in Chrome to test this behavior. I filled out one form, and that activity was captured. I then went to another form, and was served up the Download button for the second form. I clicked the button, accessed the content.
I then went into the Marketo lead database and looked up the test lead, and the second form activity didn't record a "Fills out Form" activity for that download. and the trigger which increases lead score for every form fillout didn't increase my lead score.

Should I fill out a support ticket?

A

Anonymous

Go ahead and create a support case. From my testing the download button should still record a form fill.

Best,
Will

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