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SalingJ
Level 1
August 7, 2023
Solved

How to include first name token in a/b test

  • August 7, 2023
  • 1 reply
  • 1175 views

Hi everyone,

 

I'm trying to conduct a subject line a/b test including a first name token, but was wondering if I should build the subject line with the token in email editor page where I can use the "insert token" button, or will the first name token pull through correctly if I just include it with the other text in the subject line box in the a/b test edit window?

 

Thanks!

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Best answer by Darshil_Shah1

You should be able to use first name token in Subject line AB test (see this post confirmimg the same). You would need to make sure that you have added token in correct format, i.e., {{lead.First Name}}. If it helps, you can always pull the token in the email editor first, copy it, and paste it in the AB test screen where you have you different test variants’ subject lines added.

1 reply

Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
August 7, 2023

You should be able to use first name token in Subject line AB test (see this post confirmimg the same). You would need to make sure that you have added token in correct format, i.e., {{lead.First Name}}. If it helps, you can always pull the token in the email editor first, copy it, and paste it in the AB test screen where you have you different test variants’ subject lines added.

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