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Natalie_Bakhtad
Natalie_Bakhtad
Level 2
July 24, 2020
Question

How to improve Web Activity data capturing?

  • July 24, 2020
  • 1 reply
  • 1888 views

We've been noticing that our Web Activity capturing has been declining for some time now. As a result we are missing on a lot of insights feeding our Behavior Score logic. My understanding is, we are currently missing that data for over 30% of Known Leads interacting with us. To get this number, I was testing people who were meant to record a web page visit from an email link click or a form fill out, but in fact that activity was missing (in many cases any web activity was missing what so ever).

 

I wonder how everyone else is doing, and feeling about it? Obviously, we should respect the choice of a visitor to stay anonymous, but where I see the problem is lots of Ad Blockers and latest Browsers just block Marketo munchkin by default. So instead of us being able to build good experience for our audience and gain their trust, this has been left to Marketo and the Browsers/Ad Blockers to sort out.

 

Is there a way to call munchkin.js from our landing page domain, the same way we call forms2.js? Is it going to even solve the problem? I found some old version of munchkin.js (v.139) sitting in our marketo instance, available here

pages.ourdomain.au/js/munchkin.js, this doesn't seem to be too helpful. I would also like to avoid uploading (and maintaining) the copy of the latest munchkin.js to our webserver or instance (I wonder if it is going to even work that way).

 

Talking to support wasn't really helpful. Hoping for any advice from the community!

 

 

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
July 24, 2020

What you're suggesting would be deliberately flouting the privacy choices of the end user. That's a really bad idea.

 

Remember, Munchkin, for all of its wondrous utility, is a tracker.  It'd be deeply unethical — and certainly illegal in some jurisdictions — to trick the user into being tracked by hiding the marketo.com/mktoresp.com domain, when they've specifically chosen a browser (let alone deliberately installed a browser plugin) to remain as anonymous as possible.

 

You'll just have to deal with the new reality...  the bright spot being that Firefox is far stricter than other browsers w/r/t first-party cookies.

 

Also, one thing about your test: an Clicked Email doesn't necessarily result in a Visit Web Page. Not all mail scanners run Munchkin, but they all click. Filled Out Form, yes, that'd be expected to be accompanied by Visit Web Page.

    Natalie_Bakhtad
    Natalie_BakhtadAuthor
    Level 2
    July 24, 2020
    @sanfordwhiteman wrote:

    What you're suggesting would be deliberately flouting the privacy choices of the end user. That's a really bad idea.

     

    Remember, Munchkin, for all of its wondrous utility, is a tracker.  It'd be deeply unethical — and certainly illegal in some jurisdictions — to trick the user into being tracked by hiding the marketo.com/mktoresp.com domain, when they've specifically chosen a browser (let alone deliberately installed a browser plugin) to remain as anonymous as possible.

    Thank you @sanfordwhiteman 
    I'm surely all up for the privacy. Moving the tracker to our own domain, covered under own own "cookie/privacy policy" this is what I mean by dealing directly with our audience, and not leaving it to a decision of big players.

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